The platform is rolling out a new feature that enables them to cut down on the quantity of artificial intelligence-produced videos appearing in their feeds. This step comes as the service revealed that it currently hosts over 1 bn AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a widespread launch. This development aligns with a increase in content created by AI, fueled by recent content generation software.
AI Proliferation Online
Studies have shown that almost a tenth of the quickest rising channels on a competing service exclusively feature content made by AI. A significant portion of this content is classified as “AI slop”, a term for inferior, factory-style content that is frequently nonsensical or bizarre.
Our research shows that numerous viewers appreciate content made with AI tools, from digital art to science explainers, and we want to offer the community the option to see more or less of that, according to their own choices,” commented a company executive.
Scale of AI Content
The service disclosed that there are now 1.3 billion videos on its service labeled as AI-generated. Overall, over 100 m pieces of content are submitted to the service every day, making clips made by AI a relatively small part of its complete catalog.
User Control Features
Viewers will be in a position to reduce or increase the amount of AI content they see by using the “manage topic” setting in the application and choosing the AI content topic. Other topics that are already be controlled under the setting include news, fashion, cosmetics, and choreography.
Content Labeling and Policies
The platform’s guidelines require creators to tag lifelike AI-generated content, and it forbids malicious AI impersonations of well-known individuals or emergencies. Any authentic-looking AI video that is without a tag can be taken down under its community policies.
Additionally, the service will from now on apply an artificially created tag to content created with its own AI tools, or identified by an industry-wide initiative for identifying artificial media. This action is aimed to stop users from trying to evade the tagging system.
AI Literacy Programs
TikTok is additionally introducing a $2m AI literacy fund for professionals and groups to develop informative material about using AI responsibly. This program will benefit educational bodies focused on training coding and technology.
Content Safety Approach
TikTok has justified its content review process, amid debate over intentions to make redundant hundreds of content moderators in Britain. It is set to reduce 439 jobs in its user protection team in London, with trade unions and online safety experts voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead clarified that people-led review would still have a role, but AI can safeguard staff by removing the most distressing content prior to it is viewed by staff. The platform reported a 76% decrease in shocking and graphic content seen by safety staff over the past year due to reliance on its automated systems.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” she said. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to minimize viewing of harmful content as rapidly, which is why a significant AI assistance is making a difference operate efficiently.”
